Do not work for money, let money work FOR YOU
Direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of products and services directly to consumers.
The concept behind direct selling very simple: Selling products or services by independent business partners.This allows them to earn attractive more income. Some even set up their own business structures and become self-employed.
Globally, around more than 89.7 million people are actively involved in direct sales and generate sales of over US$169 billion per year through the activities of independent sales representatives.
What started as a second job has become for many of them their main occupation.The number of people looking or having to look for a second job has grown for years and against this backdrop, it is not just students that are turning to direct sales.
As a “recommendation sector”, direct sales benefits from huge importance people set by personal recommendations when buying products.Recommended products are seen as more trusted and reliable and thus preferred by purchasers.
Furthermore, direct sales are the most convenient shopping option.Comfortable shopping from home combined with high advice intensity are what make direct sales so successful.
By saving cost-intensive advertising measures, expensive licenses and profit margins of intermediaries, direct sales enterprises invest this money in developing top-quality, innovative products, and in the compensation and training of its business partners.
Many indicators point to the importance of direct selling increasing further in the future.
A second job that combines working from home, freely chosen working hours and independence with a minimum level of start-up capital is, naturally, very attractive.
Business partners make the transition from second job to main occupation, more increasing the scope of our market.
There are many reasons that speak in favor of the attractive perspectives in direct sales. Macro economical and micro economic reasons and in terms of each household, for buyers and vendors.
President Bill Clinton endorsing the Direct selling/Network Marketing Industry
There are many substantiated reasons to believe the segment will continue to boom:
- Direct sales partners benefit from these experiences and results taken from purchasing behavior research.
- Potential in the world is still far from exhausted and allows us to expect high international growth rates.
- The trend of ever more people taking on second jobs and looking for the right work-life balance are also driving direct sales forward.
However, not all direct selling enterprises will be able to tap into this excellent outlook equally.Only the companies that are value-oriented have high moral standards and assume responsibility will likely end up with a larger share of the international “direct sales benefits.